Description
Subscription pricing isn’t just “pick a monthly price.” It’s tiers, churn, lifetime value, and how a small price change ripples through your whole recurring revenue. This 10-sheet kit covers the entire picture.
What’s inside the Excel workbook (10 linked sheets):
- Start Here — quick-start instructions
- Tier Pricing Calculator — price Basic/Pro/Premium tiers correctly
- MRR & ARR Calculator — track monthly and annual recurring revenue
- Churn & LTV Calculator — see how much a customer is really worth over their lifetime
- CAC & LTV-CAC Ratio — check whether you’re spending too much to acquire customers
- Annual vs. Monthly Discount — price your annual plan discount correctly
- Net Revenue Retention — track expansion, downgrades, and churn together
- Cohort Retention Tracker — see how each signup cohort performs over time
- Price Increase Impact — model a subscription price increase before you announce it
- Dashboard — visual summary of subscription health
Also included:
- A 12-page PDF Companion Guide with worked examples
- A Notion import file to track subscription metrics over time
Who it’s for: SaaS founders, membership sites, and any business with a recurring/subscription pricing model.
Format: Excel (.xlsx), PDF, Notion (.md) — instant digital download.
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