Description
“I think we’re ahead” is not competitive analysis
Most competitive knowledge lives in someone’s head, built from scattered impressions — a pricing page glanced at months ago, a feature noticed in passing. It’s rarely written down, and it’s almost never compared side by side with your own offering.
This kit makes the comparison explicit: features, pricing, social presence, and share of voice, tracked against every competitor you name, updated as often as you choose.
What you get
1. A 10-sheet Excel workbook
- Start Here — how the sheets connect
- Competitor Directory — every competitor, with market position, price tier, and top strength
- Feature Comparison Matrix — what you offer against every competitor, feature by feature
- Pricing Comparison — every competitor’s pricing tiers, alongside your own
- SWOT Log — strengths, weaknesses, opportunities, and threats, logged with the date
- Social Media Benchmark — your social presence against each competitor’s, by platform
- Mention & Sentiment Log — monthly brand mentions for you and every competitor
- Monthly Share of Voice Summary — your share of all tracked mentions, by month, with a chart
- Competitor Lookup — type a competitor, see their full record instantly
- Dashboard — competitors tracked, feature coverage, share of voice, and logged threats, live
2. An 11-page companion guide (PDF)
How to run a SWOT log that stays useful quarter after quarter, how to read a feature coverage score without over-weighting it, what share of voice tells you that follower count doesn’t, and a simple quarterly competitive review routine.
3. A Notion template
An importable Notion workspace mirroring the key tracking tables, with a quick-reference section and a next-actions checklist.
Built for
- Founders and marketers who review competitors informally and want it written down instead
- Teams making pricing or positioning decisions who need the comparison in front of them
- Anyone tracking brand mentions who wants a real share-of-voice number, not just a mention count
- Teams that revisit competitive strategy quarterly and want last quarter’s notes to still be there
What’s in the file
- 1 x Excel workbook (.xlsx) — formulas live and editable
- 1 x PDF companion guide, 11 pages
- 1 x Notion import file (Markdown) — key tables ready to import
- Delivered as a single ZIP, available immediately after payment
Compatibility
Microsoft Excel 2016 and later, Microsoft 365, Google Sheets, and LibreOffice Calc. Works with any currency, any channel, and any naming convention — you enter your own data rather than being locked into a fixed list of platforms or categories.
This is a planning and organization tool. It does not constitute tax, accounting, legal, or financial advice. Results depend on the accuracy of the figures you enter.
Frequently asked questions
Does this pull competitor data or mentions automatically?
No — you log pricing, features, and mentions from what you observe or from whatever monitoring tool you already use. This keeps it accurate and free of any extra subscription.
How many competitors can I track?
The Competitor Directory ships with room for 15 — copy a row down to add more, and the Feature Comparison Matrix can take additional competitor columns.
What’s “Share of Voice”?
Your brand’s mentions as a share of every tracked brand’s mentions combined — the guide explains how to log it consistently so the monthly trend stays meaningful.
Will this work in Google Sheets?
Yes. Upload to Google Drive and open with Google Sheets — formulas, dropdowns, and the chart all carry over.
Can I use this for competitors outside my own industry’s template?
Yes — every field (features, price tiers, platforms) is yours to define, so it adapts to any industry.
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