Description
Posting consistently is not the same as posting what works
Most social calendars track what’s scheduled, not what performed. Without a performance log sitting next to the calendar, every new post is a guess dressed up as a plan.
This kit puts the two side by side — plan the post, then log what it actually did, so your next calendar is built on evidence instead of habit.
What you get
1. A 10-sheet Excel workbook
- Start Here — how the sheets connect
- Content Calendar — every planned post, with platform, format, and date
- Post Performance Log — reach, impressions, and engagement for every post you publish
- Engagement Summary by Post — engagement rate calculated automatically for each post
- Platform Performance Summary — how each platform is actually performing, side by side
- Content Type Performance — which formats — video, carousel, static — earn the most engagement
- Monthly Follower Growth — follower count over time, with a trend chart
- Top Performing Posts — your best posts ranked automatically by engagement rate
- Post Lookup — type a post, see its full performance record
- Dashboard — total posts, total engagement, best platform, and current follower count, live
2. An 11-page companion guide (PDF)
How to read an engagement rate honestly, what separates a lucky post from a repeatable one, how to use the Content Type Performance tab to plan smarter, and a simple weekly review routine.
3. A Notion template
An importable Notion workspace mirroring the key tracking tables, with a quick-reference section and a next-actions checklist.
Built for
- Social media managers who schedule content but have no clean record of what it actually did
- Small business owners posting across two or more platforms who want to know where to focus
- Agencies reporting social performance to clients on a recurring basis
- Anyone who has a content calendar but no feedback loop back into it
What’s in the file
- 1 x Excel workbook (.xlsx) — formulas live and editable
- 1 x PDF companion guide, 11 pages
- 1 x Notion import file (Markdown) — key tables ready to import
- Delivered as a single ZIP, available immediately after payment
Compatibility
Microsoft Excel 2016 and later, Microsoft 365, Google Sheets, and LibreOffice Calc. Works with any currency, any channel, and any naming convention — you enter your own data rather than being locked into a fixed list of platforms or categories.
This is a planning and organization tool. It does not constitute tax, accounting, legal, or financial advice. Results depend on the accuracy of the figures you enter.
Frequently asked questions
Does this pull analytics from Instagram or TikTok automatically?
No — you log the numbers yourself from each platform’s own analytics, which takes a few minutes per post and works regardless of which platforms you use.
How many posts can I log?
The performance log ships with room for 60 entries — copy a row down to add more.
Can I track more than one account?
Yes — add an Account column to the Post Performance Log and filter the summary sheets by it.
Will this work in Google Sheets?
Yes. Upload to Google Drive and open with Google Sheets — formulas, dropdowns, and charts carry over.
Does it include a content calendar template I can reuse every month?
Yes — the Content Calendar tab is designed to be cleared and reused, while the Performance Log keeps your full history.
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